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A ClickPatrol alternative for businesses and agencies

If you are comparing ClickPatrol with MyClickShield, include the people who will use the reports and manage the accounts. An agency may need to explain a result to a client, while a business owner may want to investigate a campaign quickly. Try those tasks before deciding.

Published by MyClickShield, one of the providers compared. Sources checked on . This is a comparison of published offers, not an independent performance test. We are not affiliated with ClickPatrol.

ClickPatrol: features and pricing

ClickPatrol describes click-fraud protection, smart-bidding protection and remarketing-audience protection, with options for agencies and different business sizes. Check the package against your actual channels, websites and reporting needs before comparing the price.

See ClickPatrol product and pricing details

MyClickShield vs ClickPatrol at a glance

Compare the plan that covers your websites and campaigns. Allowances and billing units differ; these are not equal-scope price quotes.
What mattersMyClickShieldClickPatrol
Billing basisStarter: US$65 per month for 5,000 visits and one website. Pro starts at US$97 for 10,000 visits and five websites; larger tiers cost more. Monthly billing; check checkout for applicable tax.Click-based plans with selectable currency and billing period. Agency and multi-brand requirements use a custom quote.
Campaign workGoogle, Meta and Microsoft advertising connections. Confirm the supported action for each campaign type; detection and blocking are different steps.The offer covers click-fraud, smart-bidding and remarketing-audience protection. Verify the exact action for each advertising platform.
Multiple websitesPro starts with five websites and five team members. Its higher tiers cover up to 15 websites. White-label reporting is included on Pro and Advanced.Standard published plans are described for one brand; agency and multi-brand arrangements are quoted separately.
TrialA seven-day MyClickShield trial is offered. Check the connections and actions available in your account before evaluating results.The seven-day trial monitors traffic only. Active exclusions begin after activating a paid Starter or PRO plan.

Check the current checkout or written quote before subscribing. Confirm currency, tax, commitment, renewal price and campaign support. A flagged visit is not proof of a fraudulent person, a prevented charge or a guaranteed refund.

Which service fits your work?

When to try MyClickShield

Include MyClickShield if you want to evaluate a published multi-website Pro tier and prepare reports for a small group of clients. Compare the actual number of sites, account connections and team members you need.

When to consider ClickPatrol

ClickPatrol is worth evaluating if bidding signals and remarketing audiences are central to your investigation. Its agency offer may fit a larger client portfolio; ask for the configuration and quote that cover your brands.

Sources for this comparison

Product names identify the services being discussed. Their owners have not endorsed this page. The illustrated examples below explain how to evaluate a service; they are not measured results from either provider.

Before you change providers

For an agency, begin with one client whose campaigns and website you know well. Confirm the connections, report details and customer journey before applying what you learned to another client.

Ask the person managing your website and campaigns to help with the changeover. Confirm where the old code is installed, which accounts it can change and how to restore the previous setup if something goes wrong. The checks below help you plan the switch and review its effect.

Questions about ClickPatrol and MyClickShield

If you are considering ClickPatrol or MyClickShield, use these questions to check the price, setup and day-to-day tasks that matter to your business. Try them with your own websites and campaigns before deciding.

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Start with the reason you are looking for a provider. Keep a note of the questions the trial answers and anything you still need to confirm, including account connections, reports and billing terms.

Which accounts need protection in your agency?

List the websites and advertising accounts for each client before comparing agency packages. Include who owns the account, who can authorize a connection and who receives the reports. A client with several domains may need a different arrangement from a business with one website, even if both spend a similar amount on ads.

Check the current ClickPatrol package and the MyClickShield option against that list. Ask how additional clients, websites or users affect the cost. Use one familiar client to test setup and reporting before moving the rest. For that client, agree which results matter: answered calls, suitable enquiries or completed orders. This keeps the comparison tied to the work your agency delivers and gives you a repeatable checklist for onboarding the next account without copying settings that may not suit it.

Which accounts need protection in your agency?: Client websites; Advertising accounts; People with access.
Client websites → Advertising accounts → People with access.

What does smart-bidding protection change?

ClickPatrol includes smart-bidding protection in its product information. Ask what the selected feature changes for the campaign and event setup you use. Be specific about the event: a lead form, booking or purchase. Check whether it represents a useful customer action before evaluating any tool intended to improve the information used by advertising systems.

Compare that explanation with the relevant MyClickShield setup. Ask which actions are supported, what needs to be installed and how you can confirm that genuine events still reach your reporting. If both browser and server tracking are involved, include the person maintaining that connection. Try a normal customer journey after the setup changes. Keeping the test tied to an actual enquiry or order makes the feature easier to assess than a broad promise about better bidding, especially when several tools are involved in tracking the same event.

What does smart-bidding protection change?: Conversion trigger; Event handling; Reporting checked.
Conversion trigger → Event handling → Reporting checked.

Will remarketing still reach the customers you want?

A remarketing audience is useful when it contains people you may want to reach again. Start with the audience's purpose: visitors to a particular product, people who began checkout or customers interested in another service. Check how people enter the audience and whether irrelevant or suspicious activity is affecting it.

ClickPatrol describes remarketing-audience protection. Ask which controls are available for your platform and how the feature handles the situation you have identified. Compare the applicable MyClickShield options using the same audience and customer journey. Include someone who has a legitimate reason to browse repeatedly, such as a buyer comparing an expensive service. After changing settings, check the audience and event setup with your campaign specialist. The useful question is whether the feature helps your intended remarketing campaign while keeping ordinary customer interest represented correctly.

Will remarketing still reach the customers you want?: Audience purpose; Protection settings; Customer path tested.
Audience purpose → Protection settings → Customer path tested.

Can your client understand the traffic report?

Choose a report that answers a real client question, such as why a campaign received more clicks without more bookings. Ask ClickPatrol and MyClickShield how to produce the relevant information. Check that the report identifies the campaign, dates, reasons for concern and any action taken.

Read it from the client's point of view. Can they distinguish a flagged visit from a confirmed charge or credit? Can they see what you changed and what you will check next? Keep the technical detail available for investigation, but explain unfamiliar terms in the report you send. If the client receives a regular summary, try preparing one during the evaluation and note the time it takes. This is a useful way to compare reporting features, particularly when the person paying for the service is different from the person operating the campaigns.

Can your client understand the traffic report?: Client question; Report example; Agreed follow-up.
Client question → Report example → Agreed follow-up.

How do you switch one client before moving the rest?

Choose a client whose campaigns and website you understand well. Save the existing installation details, account connections and recent reports before making a change. Agree with the client and account manager what you want the trial to improve, such as a clearer report or easier investigation of repeated visits.

After installing the new setup, check a test visit and an ordinary enquiry or purchase. Confirm that the correct account is connected and that the account manager can find the information needed for the next client report. Keep a record of questions resolved during this first installation. Use it when considering the next client, while reviewing that client's own forms, channels and goals. A small, checked changeover makes it easier to decide whether switching from ClickPatrol to MyClickShield is worth extending across the agency.

Separate the monitoring stage from any later prevention stage in your notes. A trial without active exclusions cannot demonstrate the effect of exclusions on campaign results. Use it to judge visibility and reporting, then agree how to evaluate a paid protection setting if that remains part of your decision.

How do you switch one client before moving the rest?: Choose a client; Test the setup; Add other accounts.
Choose a client → Test the setup → Add other accounts.

How to investigate a sudden increase in ad clicks

Suppose a campaign suddenly receives more clicks without more enquiries. Before investigating, you only know that costs have risen. Pausing the campaign may stop the spending, but it can also stop genuine customers reaching you. Start by noting the affected dates and checking whether you changed the budget, targeting, offer or landing page around that time.

Next, inspect the traffic source and a few visits from the affected period. Test the enquiry form yourself. If you find a page problem, repair it. If a particular group of visits looks suspicious, review the available protection settings for that campaign and record the change you make. Afterwards, watch both the suspicious activity and genuine enquiries. This before-and-after example shows how to narrow the response. To assess your own result, compare similar days and keep other campaign changes in the record so you can see what helped.

How to investigate a sudden increase in ad clicks: Before: rising clicks; Check the cause; After: targeted action.
Before: rising clicks → Check the cause → After: targeted action.

Which click fraud tool fits your campaigns?

Make a short list of what you need to protect: advertising platforms, campaign types, websites and normal monthly traffic. Add the reporting you need and who will check it. Ask each provider which actions it supports for that setup. If you rely on a particular campaign type, confirm it explicitly instead of assuming every integration offers the same controls.

During a trial or demonstration, open a flagged visit and ask why it was flagged. Check what action followed and how you would correct a mistake. Try a reporting task you actually need, such as explaining an issue to a client or finding the campaign behind repeated visits. Finally, compare the bill for the same websites, usage and billing period. A useful choice should fit the work your team does each week, including setup, support and the time needed to investigate a questionable result.

Which click fraud tool fits your campaigns?: Channels and websites; Available protection; Price and daily use.
Channels and websites → Available protection → Price and daily use.

What will click fraud protection cost your business?

Start with your number of websites and a normal month of traffic. Check what each plan counts toward its allowance: paid clicks, all website activity, ad spend or another measure. If your shop runs large promotions, also estimate a busy month. Ask what happens when you exceed the allowance or add another website, so the next invoice is predictable.

Compare the billing terms as carefully as the displayed monthly figure. An annual plan may show a monthly equivalent while requiring payment for the full year. An introductory offer may renew at a higher price. Include features you actually need, such as a particular reporting option, and allow time for installation and account review. For a quote-only provider, request a written offer using the same requirements. Keep that offer alongside the subscription price so you can compare what your business would pay and what work each option includes.

What will click fraud protection cost your business?: Plan price; Usage and extras; Time to manage it.
Plan price → Usage and extras → Time to manage it.

What should you check during your 7-day trial?

Pick one campaign you understand well. Install MyClickShield on its landing pages, connect the appropriate account and confirm that a test visit is recorded. Open a few traffic records to see whether you understand the information shown. Check the available response to a suspicious visit and make sure ordinary customers can still submit a form or complete checkout.

Try the tasks you will need after the trial: finding an affected campaign, reviewing a flag and explaining a result to a colleague or client. Write down questions for support as they arise. Before the trial ends, check the selected plan, when charging starts and how cancellation works. A quiet campaign may not produce enough sales in one week to judge a financial improvement. In that case, use the trial to assess installation, reporting and ease of use, and be specific about what you still need to learn.

What should you check during your 7-day trial?: Install and connect; Try real tasks; Review the plan.
Install and connect → Try real tasks → Review the plan.

How do you switch click fraud providers?

Before removing your existing tool, save the details you may need later: where its code is installed, connected ad accounts, important settings and recent reports. Check which exclusions were created by the tool and which your team added manually. Review older entries before transferring anything; an address or rule that once mattered may no longer be appropriate.

Arrange the change with the person who manages your website and campaigns. Know how to restore the previous setup if a form or checkout stops working. Avoid letting two tools change the same campaign settings independently unless you understand how they interact. Once the new installation is in place, make a test visit, inspect the record and verify the account connection. Check a normal enquiry or purchase as well. Note the switch date in your reporting, because different tools may classify or count activity differently. Review the first few days before expanding the change to other websites.

How do you switch click fraud providers?: Save the current setup; Make the switch; Test visits and conversions.
Save the current setup → Make the switch → Test visits and conversions.