Click Fraud Terminology
Comprehensive glossary of click fraud, ad fraud, and digital advertising terms.
Click Fraud
The practice of clicking on pay-per-click advertisements without genuine interest in the product or service, done to drain advertising budgets or generate fraudulent revenue.
Bot Traffic
Web traffic generated by automated software programs (bots) rather than human users. Can be used for malicious purposes like click fraud.
Click Farm
An organized group of low-paid workers hired to click on paid advertising links, social media buttons, or website links to artificially boost engagement.
Invalid Traffic (IVT)
Any clicks or impressions that may artificially inflate an advertiser's costs or a publisher's earnings, including bot traffic and fraudulent clicks.
IP Exclusion
The practice of blocking specific IP addresses from seeing or clicking on your advertisements to prevent fraudulent activity.
Device Fingerprinting
A technique used to identify unique devices based on browser settings, plugins, screen resolution, and other attributes.
VPN Detection
The ability to identify users who are hiding their true location or identity using Virtual Private Networks.
Behavioral Analysis
Examining user behavior patterns such as mouse movements, click timing, and browsing patterns to identify automated or fraudulent activity.
Conversion Rate Optimization (CRO)
The process of increasing the percentage of website visitors who take a desired action, improved by filtering fraudulent traffic.
Cost Per Click (CPC)
The amount an advertiser pays each time a user clicks on their advertisement in a pay-per-click campaign.
Return on Ad Spend (ROAS)
A marketing metric that measures the revenue generated for every dollar spent on advertising.
Session Recording
Capturing video-like recordings of user sessions on a website to analyze behavior and validate click quality.
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