More answers about setup, traffic and cost
If you are still unsure what to check, start with the problem you see. Missing visits may point to installation; unexpected flags need a closer look at the record; a pricing question needs your website count and likely usage.
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Choose the question closest to your situation below. For a problem that needs support, keep the affected page, campaign and approximate time handy. These details help the team give you a specific answer.
Why are your ad clicks not turning into sales?
If your ads are getting clicks but few enquiries or orders, check the customer experience first. Open an affected ad's destination on your phone. Is the offer still available? Does the page load quickly? Can you submit the form or finish checkout? Check the search terms and locations bringing visitors, too. Someone searching for a free template is unlikely to buy a paid service, even if the click is genuine.
Next, narrow the problem to a campaign, landing page and date range. Look for repeated visits, unusual bursts or activity that stops at the same point every time. Compare these visits with enquiries your team has accepted or orders your shop has received. Save a few examples before changing settings. You'll then have something specific to investigate: an irrelevant keyword, a broken page, or a group of visits that needs closer inspection in MyClickShield.
Is MyClickShield installed on the right pages?
Check the landing pages receiving your paid traffic, rather than testing only the homepage. Confirm that the tracking snippet is installed through your chosen website or tag-manager setup and has not been added twice. If a campaign sends visitors through a redirect or onto a separate landing-page service, include that destination in the check.
Open a page in your own browser, move to the next step and look for the expected visit record. Test the form or checkout as a customer would. If your site changes pages without a full reload, check those route changes too. Review how the snippet behaves with your consent settings and ask the person managing your website to investigate missing records. Give them the affected URL, approximate time and installation method. After a website redesign or tag-manager change, repeat these checks before relying on the reports from a newly launched campaign.
What happens after a suspicious click is detected?
There are several possible responses to a suspicious visit. The system can record it for review, apply a supported website action or send an available exclusion to a connected advertising account. The option depends on the integration and campaign. Check which response your setup uses before judging the result from a dashboard total.
A website block happens after a visitor has reached your site. It cannot undo the original ad click. An advertising exclusion is intended to affect later ad delivery, subject to that platform's rules. Check whether the action was applied successfully and whether the account connection needs attention. If you manage Google, Meta and Microsoft campaigns, review each connection separately; their controls differ. For an unresolved case, give support the campaign type, approximate time and action status. Those details make it easier to find out whether you need to adjust a setting, reconnect an account or investigate the visit further.
Where can you check invalid clicks in Google Ads?
Google Ads has its own systems for identifying invalid traffic. Its invalid-click reporting and billing adjustments are useful starting points when you suspect a problem. Compare the affected campaign and dates with the visits recorded on your website. Some activity may already have been filtered from charges, so check the account before treating every flagged website visit as money lost.
Look for a repeatable pattern you can describe: a particular campaign, time period or group of visits. Save the relevant details if you need to request an investigation. Check which exclusions are available for that campaign type and how they are applied in your connected account. Search and Performance Max do not necessarily offer the same controls. If you are unsure which action is supported, use the current Google documentation and ask about your specific campaign. That gives you a clearer next step than adding broad exclusions based only on a high click count.
Source: Google Ads: invalid clicks
Are Facebook and Instagram ads receiving the right conversion data?
Look at the action that triggers your chosen Meta conversion event. Does a lead mean someone completed a form, or only clicked a button? Does a purchase mean payment was confirmed, or that a checkout page opened? If the event fires too early, Ads Manager can appear to show successful conversions while your sales team or shop sees a different result.
Test the customer steps with the person responsible for your Pixel and server-side tracking. If both send the same event, check that duplicates are handled correctly. Then review the MyClickShield integration and the protection options it supports for your setup. Website controls, event handling and advertising exclusions work differently, so ask what will change before enabling an option. Afterward, complete another ordinary customer journey and confirm that genuine leads or purchases still appear where expected. This check is particularly useful after changing a checkout, form or tracking plugin.
What do low-quality clicks mean in Microsoft Advertising?
Microsoft Advertising reports low-quality clicks and identifies activity that is not charged. Read those definitions when comparing its figures with MyClickShield. A suspicious website visit and a low-quality ad click are recorded at different stages, so the totals may differ even when both reports are working correctly.
Select the same dates, time zone and campaign before comparing the numbers. Check the network and source of the traffic that concerns you. For a local service business, also ask whether the resulting enquiries come from areas you actually serve. Poor targeting can produce unsuitable calls without fraudulent activity. If you decide to use an available exclusion, confirm that the correct Microsoft Advertising account is connected and check the action status. Keep a few examples of the visits or enquiries that prompted the change. They make it easier to review the result and to explain a remaining problem to support.
How to investigate a sudden increase in ad clicks
Suppose a campaign suddenly receives more clicks without more enquiries. Before investigating, you only know that costs have risen. Pausing the campaign may stop the spending, but it can also stop genuine customers reaching you. Start by noting the affected dates and checking whether you changed the budget, targeting, offer or landing page around that time.
Next, inspect the traffic source and a few visits from the affected period. Test the enquiry form yourself. If you find a page problem, repair it. If a particular group of visits looks suspicious, review the available protection settings for that campaign and record the change you make. Afterwards, watch both the suspicious activity and genuine enquiries. This before-and-after example shows how to narrow the response. To assess your own result, compare similar days and keep other campaign changes in the record so you can see what helped.
Could a protection rule block a real customer?
A real customer might browse through a company network, use a VPN or switch from Wi-Fi to mobile data. Several people can also share one public IP address. These situations matter when you review repeated visits or a network-based flag. If you tighten a rule, check a sample of the affected visits and confirm that ordinary enquiries or purchases still work.
When someone reports a problem, ask which page they tried to use and approximately when it happened. Compare that information with the visit record before changing a broad account setting. Check whether an exclusion or website rule caused the problem, then adjust the relevant setting if needed. Keep a note explaining any exception so the next person managing the account understands it. Include staff, your agency and tools your website relies on in your checks, especially after installing protection or changing a site's forms and checkout.
What will click fraud protection cost your business?
Start with your number of websites and a normal month of traffic. Check what each plan counts toward its allowance: paid clicks, all website activity, ad spend or another measure. If your shop runs large promotions, also estimate a busy month. Ask what happens when you exceed the allowance or add another website, so the next invoice is predictable.
Compare the billing terms as carefully as the displayed monthly figure. An annual plan may show a monthly equivalent while requiring payment for the full year. An introductory offer may renew at a higher price. Include features you actually need, such as a particular reporting option, and allow time for installation and account review. For a quote-only provider, request a written offer using the same requirements. Keep that offer alongside the subscription price so you can compare what your business would pay and what work each option includes.
What should you check during your 7-day trial?
Pick one campaign you understand well. Install MyClickShield on its landing pages, connect the appropriate account and confirm that a test visit is recorded. Open a few traffic records to see whether you understand the information shown. Check the available response to a suspicious visit and make sure ordinary customers can still submit a form or complete checkout.
Try the tasks you will need after the trial: finding an affected campaign, reviewing a flag and explaining a result to a colleague or client. Write down questions for support as they arise. Before the trial ends, check the selected plan, when charging starts and how cancellation works. A quiet campaign may not produce enough sales in one week to judge a financial improvement. In that case, use the trial to assess installation, reporting and ease of use, and be specific about what you still need to learn.
