Click Fraud Research & Data
In-depth research and data on click fraud trends, bot traffic, and invalid traffic affecting digital advertising.
The estimated global cost of ad fraud to advertisers in 2024.
Percentage of all web traffic that comes from bots and automated scripts.
Average percentage of pay-per-click advertising clicks that are fraudulent.
Annual growth rate of click fraud activity.
Research Reports
Download our latest research on click fraud and ad fraud trends.
2024 Click Fraud Report
Comprehensive analysis of click fraud trends, costs, and protection strategies.
Download PDFBot Traffic Analysis
Deep dive into bot traffic patterns and their impact on digital advertising.
Download PDFIndustry Fraud Benchmarks
Click fraud rates by industry vertical and advertising platform.
Download PDFSee Our Research in Action
Start your free trial and see how we protect your ads from fraud.
Cancel anytime. No long-term contracts.