Research

Click Fraud Research & Data

In-depth research and data on click fraud trends, bot traffic, and invalid traffic affecting digital advertising.

$84BAnnual Ad Fraud Cost

Estimated global cost of digital ad fraud to advertisers.

Juniper Research, 2025
49%Bot Traffic

Percentage of all web traffic that comes from automated bots.

Imperva Bad Bot Report, 2025
25%Invalid PPC Clicks

Average percentage of pay-per-click advertising clicks classified as invalid.

MyClickShield internal data, 2025
14%Year-over-Year Increase

Annual growth rate of click fraud activity tracked across our customer base.

MyClickShield internal data, 2025

Research Reports

Download our latest research on click fraud and ad fraud trends.

2026 Click Fraud Report

Comprehensive analysis of click fraud trends, costs, and protection strategies.

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Bot Traffic Analysis

Deep dive into bot traffic patterns and their impact on digital advertising.

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Industry Fraud Benchmarks

Click fraud rates by industry vertical and advertising platform.

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Protection ROI Study

Return on investment analysis for click fraud protection solutions.

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