What should you do after a website scan?
Read what the scan covers and use any findings to choose your next check. A public domain scan cannot see your advertising bill or every visitor's history. For an account-specific answer, compare your website records with the affected campaign.
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Save the scan date and the findings that concern you. If the report contains limited information, ask what additional website or campaign data is needed. The next step may be checking installation, reviewing a traffic source or inspecting platform reports.
What can you learn from a website scan?
A public website scan can give you a starting point, but it does not have access to your advertising bill or every visitor's history. Read what the result actually covers. If the scan highlights a concern, use it to decide which part of your setup to inspect next, rather than treating it as a measured fraud percentage for your campaigns.
For a closer look at your own traffic, check the affected campaign and dates in the advertising account. Install and verify the supported website tracking if you want to inspect visits in MyClickShield. Compare those records with the platform's reporting and any billing adjustments. If the scan returns little information, it may simply lack enough data to answer your question. Keep the scan date and the findings when contacting support, and explain the campaign problem you are trying to solve, such as repeated clicks or a sudden fall in genuine enquiries.
Why are your ad clicks not turning into sales?
If your ads are getting clicks but few enquiries or orders, check the customer experience first. Open an affected ad's destination on your phone. Is the offer still available? Does the page load quickly? Can you submit the form or finish checkout? Check the search terms and locations bringing visitors, too. Someone searching for a free template is unlikely to buy a paid service, even if the click is genuine.
Next, narrow the problem to a campaign, landing page and date range. Look for repeated visits, unusual bursts or activity that stops at the same point every time. Compare these visits with enquiries your team has accepted or orders your shop has received. Save a few examples before changing settings. You'll then have something specific to investigate: an irrelevant keyword, a broken page, or a group of visits that needs closer inspection in MyClickShield.
Does a click fraud statistic apply to your business?
Before using a statistic in a budget discussion, check its source, dates and definition. Was the study counting ad impressions, clicks, website visits or requests? Which channels and countries did it cover? A report about one type of traffic may tell you little about a local service campaign or a specialist B2B business.
Keep the link and the definition with any number you quote. If a report gives a percentage, check what that percentage is a share of and how the researchers identified invalid activity. Then compare the question with your own account. You might inspect a particular network or source because a report highlights it, but use your campaign records to judge its effect on your business. For a client presentation, explain these limits in ordinary language. A useful statistic helps you decide where to look; it cannot tell you what a particular advertiser has already lost without account-specific information.
How can you tell why a visit was flagged?
Open an example flagged visit and check when it happened, which campaign brought it and what the visitor did. Several visits from one address may deserve a closer look, but offices and mobile networks can share addresses. A customer researching a costly purchase may also return repeatedly. The visit's timing and behaviour help you judge whether the flag makes sense.
Then check what happened after the flag. Was the visit recorded for review? Was access restricted on the website? Was an available action sent to an advertising account? Check the status shown for your setup. If you cannot explain a particular decision, save its date, campaign and record details for support. Looking closely at a few examples is a useful way to learn the dashboard, spot a configuration problem and decide whether a rule needs adjusting before you apply it more widely.
How to investigate a sudden increase in ad clicks
Suppose a campaign suddenly receives more clicks without more enquiries. Before investigating, you only know that costs have risen. Pausing the campaign may stop the spending, but it can also stop genuine customers reaching you. Start by noting the affected dates and checking whether you changed the budget, targeting, offer or landing page around that time.
Next, inspect the traffic source and a few visits from the affected period. Test the enquiry form yourself. If you find a page problem, repair it. If a particular group of visits looks suspicious, review the available protection settings for that campaign and record the change you make. Afterwards, watch both the suspicious activity and genuine enquiries. This before-and-after example shows how to narrow the response. To assess your own result, compare similar days and keep other campaign changes in the record so you can see what helped.
What should you measure before switching protection on?
Before changing protection settings, save a report for the campaign you want to improve. Include its spend, clicks, landing pages and useful results: qualified calls, accepted enquiries or paid orders. Note the existing exclusions as well. Choose dates that reflect your normal business. A weekend promotion will usually bring different visitors from an ordinary Tuesday.
Keep a short note of changes during the trial, including new ads, budget increases, promotions and website edits. If sales improve after several changes at once, that note will help you understand what may have contributed. Check lead quality with the people answering calls or handling enquiries; a larger form-submission count can conceal more unsuitable requests. With a low-volume campaign, you may need longer to judge the effect on sales. You can still use the first week to confirm that tracking works, reports make sense and the right account is connected.
Where can you check invalid clicks in Google Ads?
Google Ads has its own systems for identifying invalid traffic. Its invalid-click reporting and billing adjustments are useful starting points when you suspect a problem. Compare the affected campaign and dates with the visits recorded on your website. Some activity may already have been filtered from charges, so check the account before treating every flagged website visit as money lost.
Look for a repeatable pattern you can describe: a particular campaign, time period or group of visits. Save the relevant details if you need to request an investigation. Check which exclusions are available for that campaign type and how they are applied in your connected account. Search and Performance Max do not necessarily offer the same controls. If you are unsure which action is supported, use the current Google documentation and ask about your specific campaign. That gives you a clearer next step than adding broad exclusions based only on a high click count.
Source: Google Ads: invalid clicks
How much money has click protection actually saved?
Start with what you were actually charged and the results your business received. A flagged visit does not automatically equal a paid click. Your advertising platform may already have filtered or credited some invalid activity. Check its reporting and billing adjustments before adding up a claimed saving from the same visits.
For a practical comparison, look at spend per qualified enquiry or paid order before and after the change. Include the subscription fee and the time you spend reviewing traffic. For example, if ten flagged visits are multiplied by a $4 average click price, the resulting $40 is an estimate of possible exposure, not proof of a $40 refund. Keep estimates labelled and explain the calculation. A useful review should show whether your account is producing better-quality enquiries or orders for its overall cost, with promotions, bid changes and other adjustments taken into account.
Is MyClickShield installed on the right pages?
Check the landing pages receiving your paid traffic, rather than testing only the homepage. Confirm that the tracking snippet is installed through your chosen website or tag-manager setup and has not been added twice. If a campaign sends visitors through a redirect or onto a separate landing-page service, include that destination in the check.
Open a page in your own browser, move to the next step and look for the expected visit record. Test the form or checkout as a customer would. If your site changes pages without a full reload, check those route changes too. Review how the snippet behaves with your consent settings and ask the person managing your website to investigate missing records. Give them the affected URL, approximate time and installation method. After a website redesign or tag-manager change, repeat these checks before relying on the reports from a newly launched campaign.
What should you check during your 7-day trial?
Pick one campaign you understand well. Install MyClickShield on its landing pages, connect the appropriate account and confirm that a test visit is recorded. Open a few traffic records to see whether you understand the information shown. Check the available response to a suspicious visit and make sure ordinary customers can still submit a form or complete checkout.
Try the tasks you will need after the trial: finding an affected campaign, reviewing a flag and explaining a result to a colleague or client. Write down questions for support as they arise. Before the trial ends, check the selected plan, when charging starts and how cancellation works. A quiet campaign may not produce enough sales in one week to judge a financial improvement. In that case, use the trial to assess installation, reporting and ease of use, and be specific about what you still need to learn.
